Brand standardized identification system

A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its messages and personality.

DELIVERABLES MAY INCLUDE

• Primary trademark (logo) design

• Alternate trademarks and lockups for extended applications

• Variants for sub-, product-, or divisional-brands

• Color and typographic systems

• Secondary identifiers (i.e. patterns)

• Graphic style (i.e. design language)

• Color system (primary, secondary, tertiary, neutral; Pantone, CMYK, HEX; tints and shades)

• Typographic system (print marketing; website and digital applications; business use)

• Example execution (e.g. design of sample marketing materials)

• Thoughtful consideration and documentation of the many elements that visually represent the brand

• Basis for unique system establishing visual tone and style for all communications

• Brand Guidelines to document the Visual Identity and ensure consistent application If you also want to design a standardized identification system, you can send us an email: creative@fix-mkt.com, tell us your needs and ideas, and we will reply as soon as possible.